Hi there! I'm Robin, an advertising specialist who hates advertising, ...but has a soft spot for brands that have the courage to be vulnerable & authentic. As a branding consultant, creative workshop trainer and keynote speaker, I help brands to become the best person they can be. Online, offline and anywhere in between. As a member of PSA Belgium I inspire audiences with topics that blend creativity with courage, vulnerability and emotional intelligence.

Brands are exactly like people. After all, they're MADE out of people, aren't they?

And just like humans, brands tend to present themselves to the world as better, smarter and stronger than they really are.

They believe it's safer to show their strengths & benefits and hide their flaws.

But at the same time, brands crave authenticity and want to be seen as credible and trustworthy by their audience.

The funny thing is that authenticity is not something that can be claimed. The moment you do, you actually lose it.

So, could it be that the key to authenticity for brands lies in communicating just as much about their flaws as they do about their strengths & benefits?

After 24 years as a brand consultant, it's the only thing I truly believe. I call it:  Totally Flawesome; the courage to be creative ànd vulnerable with your lesser sides, only to discover it's an opportunity to connect with your audience in the most credible way possible.

In a world where humans and brands use social media and artificial intelligence to present themselves as perfect, it's actually our imperfection that holds the key to authentic connection.

📅 Date: Thursday evening, November 20, 2025

📍 Location: 

Boereau

Hooghuisgaverstraat 2

9750 Kruisem
 

🕖 Timing: 19:00 welcome - 20:00 start of the keynote (really!)